Acquisition
Practical work across Meta Ads and Google Ads, with attention to the offer, audience, creative and enquiry pathway.
Pranav Dileep.
Performance marketer. Founder of ADAURA. Building a wider view of business growth.
THE JOURNEY
From campaigns to the whole journey.
I began with a practical interest in digital and performance marketing: how to reach the right people and understand what makes them respond.
Working with acquisition also means seeing what happens after the click. An unclear offer, an unanswered enquiry or an incomplete follow-up can decide the outcome of a campaign.
ADAURA brings that wider perspective into a process: diagnosis, architecture, execution, review and optimisation.
HOW I APPROACH THE WORK
Find the constraint. Then choose the work.
Measurement
GA4, Google Tag Manager and reporting help connect activity to qualified enquiries and commercial decisions.
Follow-through
CRM, enquiry ownership and follow-up make the journey after acquisition visible and actionable.
The thinking as it develops.
I share observations and lessons from marketing and building ADAURA. These channels show the journey; they are not a substitute for verified client evidence.
Professional experience and ADAURA engagements are distinct. Client names, work samples and results will be added only where the role, evidence and permission can be established.
Talk about your business